Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk
Phuong V. Nguyen, Hoang M.P.T. Le and Khoa T. Tran
| Year of publication: |
2019
|
|---|---|
| Authors: | Nguyen, Phuong V. ; Le, Hoang M. P. T. ; Tran, Khoa T. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 19.2019, 2, p. 139-161
|
| Subject: | ethnocentrism | features | product quality | country of origin | COO | product knowledge | face saving and conformity | purchase intention | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Herkunftsbezeichnung | Designation of origin | Produktinformation | Product information | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2019.100071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012098716