Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Emery Yao; Ruolian Fang; Brian R. Dineen; Xin Yao
| Year of publication: |
2009
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|---|---|
| Authors: | Yao, Emery ; Fang, Ruolian ; Dineen, Brian R. ; Yao, Xin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 12, p. 1281-1288
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| Subject: | Innovation | Bewertung | Evaluation | Entscheidung unter Risiko | Decision under risk | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900756