Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
| Year of publication: |
2009
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|---|---|
| Authors: | Yao, Emery ; Fang, Ruolian ; Dineen, Brian R. ; Yao, Xin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 12, p. 1281-1288
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