Effects of customer-to-customer social interactions in virtual travel communities on brand attachment : the mediating role of social well-being
Xing'an Xu, Kaini Xue, Lilei Wang, Dogan Gursoy, Zibin Song
| Year of publication: |
2021
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|---|---|
| Authors: | Xu, Xing'an ; Xue, Kaini ; Wang, Lilei ; Gursoy, Dogan ; Song, Zibin |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 38.2021, p. 1-14
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| Subject: | brand attachment | customer-to-customer social interaction | social well-being | virtual travel communities | Soziale Beziehungen | Social relations | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2021.100790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591849