The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships
Sou-Chin Wu; WenChang Fang
| Year of publication: |
2010
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|---|---|
| Authors: | Wu, Sou-chin ; Fang, Wenchang |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 30.2010, 11/12, p. 570-581
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Kundenintegration | Customer integration | Kreativität | Creativity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009301607