Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Leif E. Hem and Nina M. Iversen
| Year of publication: |
2009
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|---|---|
| Authors: | Hem, Leif E. ; Iversen, Nina M. |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 6, p. 797-818
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| Subject: | Markentransfer | Brand extension | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003909401