Effects of e-commerce channel entry in a two-echelon supply chain : a comparative analysis of single- and dual-channel distribution systems
Year of publication: |
2015
|
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Authors: | Lu, Qihui ; Liu, Nan |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 165.2015, p. 100-111
|
Subject: | Dual-channels | E-commerce | Supply chain management | Multi-channel marketing | Lieferkette | Supply chain | Electronic Commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Multikanalvertrieb | Multichannel strategy |
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