Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments
| Year of publication: |
2012
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|---|---|
| Authors: | Chandrashekaran, Rajesh ; Suri, Rajneesh |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 3 (25.5.), p. 215-226
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