Effects of gifting on relationship performance : strategies for avoiding suspicion and unfairness perceptions
Carlos Bauer, Fine Leung, Robert W. Palmatier
| Year of publication: |
2024
|
|---|---|
| Authors: | Bauer, Carlos ; Leung, Fine ; Palmatier, Robert W. |
| Subject: | Free gifts | Gratitude | Marketing perks | Relational stages | Suspicion | Unfairness |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01026-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192954