Effects of hotel website photographs and length of textual descriptions on viewers' emotions and behavioral intentions
Diego Bufquin, Jeong-Yeol Park, Robin M. Back, Marco W.W. Nutta, Tingting Zhang
| Year of publication: |
2020
|
|---|---|
| Authors: | Bufquin, Diego ; Park, Jeong-Yeol ; Back, Robin M. ; Nutta, Marco W. W. ; Zhang, Tingting (Christina) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 87.2020, p. 1-9
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| Subject: | Booking intentions | Hotel websites | Information processing styles | Photograph descriptions | Website photographs | Website | Hotellerie | Hotel industry | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes |