Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Cornelia Pechmann and Liangyan Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Pechmann, Cornelia ; Wang, Liangyan |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 1, p. 134-145
|
| Subject: | Kommunikationsmedien | Communication media | Werbewirkung | Advertising effects | Kognition | Cognition | Rauchen | Smoking | Jugendliche | Youth | Lernprozess | Learning process | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003947451