Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Joschka Mütterlein, Reinhard E. Kunz, Daniel Baier
| Year of publication: |
2019
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|---|---|
| Authors: | Mütterlein, Joschka ; Kunz, Reinhard E. ; Baier, Daniel |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 145.2019, p. 113-124
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| Subject: | Augmented reality | Consumer behavior | Lead-usership | Media innovations | Unified theory of acceptance and use of technology 2 | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Innovation | Virtuelle Realität | Virtual reality | Mediensektor | Media industries | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2019.04.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134286