Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
| Year of publication: |
2003
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|---|---|
| Authors: | Yi, Youjae ; Jeon, Hoseong |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 3, p. 229-240
|