Effects of luxury perceptions on purchase intention of high-tech products

Sean Chih-Hsiang Ho, Ying-Jung Yvonne Yeh and Tom M.Y. Lin

Year of publication:	2022
Authors:	Ho, Sean Chih-Hsiang ; Yeh, Ying-Jung Yvonne ; Lin, Tom M. Y.
Subject:	Brand luxury index \| high-tech products \| luxuryization \| purchase intention \| technology acceptance model \| Luxusgüter \| Luxury goods \| Konsumentenverhalten \| Consumer behaviour \| Hochtechnologie \| High technology \| Innovationsakzeptanz \| Innovation adoption \| Markenimage \| Brand image \| Kaufmotiv \| Consumer motivation \| Kaufentscheidung \| Purchase decision \| Produktentwicklung \| New product development

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