Effects of message appeal and service type in CSR communication strategies
Luisa Andreu; Ana B. Casado-Díaz; Anna S. Mattila
| Year of publication: |
2015
|
|---|---|
| Authors: | Andreu, Luisa ; Casado-Díaz, Ana B. ; Mattila, Anna S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1488-1495
|
| Subject: | Corporate social responsibility | Hedonic and utilitarian services | Message appeal | Website communication | Corporate Social Responsibility | Website | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011297912