Effects of mobile service operator promotions in repurchase behaviour in South Korea : a longitudinal study
Year of publication: |
2021
|
---|---|
Authors: | Pan, Huifeng ; Ha, Hong Youl |
Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 27.2021, 4, p. 583-594
|
Subject: | brand attitude | longitudinal study | Mobile promotions | online reviews | South Korea | temporal dynamics | Südkorea | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Längsschnittanalyse | Longitudinal analysis | Kundenzufriedenheit | Customer satisfaction | Verkaufsförderung | Sales promotion |
-
Pan, Huifeng, (2022)
-
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn, (2016)
-
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H., (2022)
- More ...
-
Pan, Huifeng, (2022)
-
Pan, Huifeng, (2021)
-
An empirical test of replacement costs of turnover using human capital corporate panel in Korea
Kang, Man-Su, (2018)
- More ...