Effects of network embeddedness on the relationship between environmental volatility and interfirm contracts
Sungmin Ryu, Hyejeong Cho, and Kyunghee Kim
| Year of publication: |
2013
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|---|---|
| Authors: | Ryu, Sungmin ; Cho, Hyejeong ; Kim, Kyunghee |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 3, p. 139-153
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| Subject: | network embeddedness | hard contract | soft contract | industrial marketing | business marketing | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Vertrag | Contract | B-to-B-Marketing | Business-to-business marketing | Vertragstheorie | Contract theory | Volatilität | Volatility |