Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Marta Yuan-Chen Lin, Ben-Roy Do, Tessa Tien Nguyen and Julian Ming-Sung Cheng
| Year of publication: |
2022
|
|---|---|
| Authors: | Lin, Marta Yuan-Chen ; Do, Ben-Roy ; Nguyen, Tessa Tien ; Cheng, Julian Ming Sung |
| Subject: | Customer data management | Privacy | Retail marketing | Security | Technology in retailing | Datenschutz | Data protection | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Datensicherheit | Data security | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2021-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013277433