Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Liang Xiao, Jiawei Wang and Xinyu Wei
| Year of publication: |
2024
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|---|---|
| Authors: | Xiao, Liang ; Wang, Jiawei ; Wei, Xinyu |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 3, p. 410-429
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| Subject: | Customer's psychological ownership | Regulatory focus | Relational embeddedness | Social e-commerce platform | Value co-creation | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-02-2023-0055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062120