Effects of service experience on behavioral intentions : serial multiple mediation model

Vanasanan Virabhakul and Ching-Hsu Huang

Year of publication:	November-December 2018
Authors:	Virabhakul, Vanasanan ; Huang, Ching-Hsu
Published in:	Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 27.2018, 8, p. 997-1016
Subject:	service experience \| behavioral intentions \| multiple mediators \| serial mediation \| wellness spa \| Thailand \| Mediation \| Dienstleistungsqualität \| Service quality \| Konsumentenverhalten \| Consumer behaviour

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