How does service quality predict loyalty? : the serial mediation effects of perceived value and consumer brand identification
Hasan Emin Gurler
| Year of publication: |
2025
|
|---|---|
| Authors: | Gurler, Hasan Emin |
| Subject: | Air transport industry | Consumer brand identification | Customer loyalty | Perceived value | Serial mediation | Service quality | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Luftverkehr | Air transport |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQRM-12-2023-0385 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202707