Effects of social media adoption on SME performance : the moderating role of business strategy
Ahmed Aliyu Palladan, Kadzrina AbdulKadir, Idris Sani Ahmed, Yakubu Abubakar
| Year of publication: |
2023
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|---|---|
| Authors: | Palladan, Ahmed Aliyu ; Kadzrina Abdul Kadir ; Sani, Idris Ahmed ; Abubakar, Yakubu |
| Published in: |
International journal of technoentrepreneurship : IJTE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1746-5389, ZDB-ID 2447910-X. - Vol. 4.2023, 4, p. 297-320
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| Subject: | business strategy | small and medium-scale enterprises | SMEs | SMEs performance in Nigeria | social media adoption | TOE model | KMU | SME | Social Web | Social web | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Nigeria | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTE.2023.134931 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066488