Effects of store fixture shape at retail checkout : evidence from field and online studies

Xiaoling Zhang, Ke Zhang, Shibo Li, Damien Koenitz

Year of publication:	2023
Authors:	Zhang, Xiaoling ; Zhang, Ke ; Li, Shibo ; Koenitz, Damien
Published in:	Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 10, p. 3158-3173
Subject:	display fixture design \| retail checkout \| retail operation \| servicescape \| shape \| Einzelhandel \| Retail trade \| Ladengestaltung \| Store design \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing

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