Effects of suspicion on the perception of online referrals : the role of congruity and message sidedness
Christoph Pütz
| Year of publication: |
2017
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|---|---|
| Authors: | Pütz, Christoph |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 1, p. 44-63
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| Subject: | word of mouth | referral | motive inference | persuasion knowledge | correspondence bias | sideness | congruity | referral campaign | buzz marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742795