Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Year of publication: |
2023
|
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Authors: | Yao, Qi ; Kuai, Ling ; Jiang, Lan |
Subject: | Anthropomorphic image | Anthropomorphic type | Competence | Disappointment | Intelligent customer service avatar | Service failure | Warmth | Willingness to interact | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management |
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