Effects of trustworthiness and trust on loyalty intentions : validating a parsimonious model in banking

G. Shainesh

Year of publication:	2012
Authors:	Shainesh, G.
Published in:	The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 4, p. 267-279
Subject:	Privatkundengeschäft \| Personal banking \| Beziehungsmarketing \| Relationship marketing \| Vertrauen \| Confidence \| Indien \| India

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