Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Anuja Shukla and Anubhav Mishra
| Year of publication: |
2023
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|---|---|
| Authors: | Shukla, Anuja ; Mishra, Anubhav |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 27.2023, 5, p. 639-649
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| Subject: | Visual Information | Argument Concreteness | Consumer Reviews | Purchase Intention | Online Hotel Booking | Consumer Behaviour | SMART PLS | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Visualisierung | Visualization | Produktinformation | Product information | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211038069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433459