Effects of voice assistant recommendations on consumer behavior
Carlos Flavián, Khaoula Akdim, Luis V. Casaló
| Year of publication: |
2023
|
|---|---|
| Authors: | Flavián Blanco, Carlos ; Akdim, Khaoula ; Casaló, Luis V. |
| Subject: | artificial intelligence | consumer behavior | e-WOM | online consumer review | recommendations | virtual assistant | voice assistant | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Personalisierung | Personalization | Online-Handel | Online retailing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290680