The effects of perceived satisfaction level of high-involvement product choice attribute of millennial generation on repurchase intention : moderating effect of gender difference
Young Ei Kim, Hoe Chang Yang
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Young Ei ; Yang, Hoe-chang |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 1, p. 131-140
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| Subject: | Millennial Generation | High-Involvement Product Choice Attribute | Repurchase Intention | Gender Difference | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Kundenzufriedenheit | Customer satisfaction |
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