Effectual market creation in the cross-border e-commerce of small-and medium-sized enterprises
Year of publication: |
2023
|
---|---|
Authors: | Tolstoy, Daniel ; Hånell, Sara Melén ; Özbek, Nurgül |
Subject: | cross-border e-commerce | effectuation | insidership | international performance | small and medium-sized enterprises | KMU | SME | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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