Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater
Ali Kara, John E. Spillan, Christine Bell
| Year of publication: |
2024
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|---|---|
| Authors: | Kara, Ali ; Spillan, John E. ; Bell, Christine |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 2, p. 113-125
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| Subject: | Alma mater | Donation | Higher education | NPS | Online MBA | Studierende | Students | Fundraising | Betriebswirtschaftsstudium | Graduate business education | Hochschulfinanzierung | Higher education financing | E-Learning | E-learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00280-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137855