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Efficient customer relationship management systems for online retailing : the investigation of the influential factors

Kimia Latifi, Ahoo Ebrahimi, Mehdi Ranjbaran, Arman Mirzaei and Zahra Fakhri
Year of publication:
2023
Authors: Latifi, Kimia ; Ebrahimi, Ahoo ; Ranjbaran, Mehdi ; Mirzaei, Arman ; Fakhri, Zahra
Published in:
Journal of management & organization : JMO. - Cambridge : Cambridge Univ. Press, ISSN 1839-3527, ZDB-ID 2375897-1. - Vol. 29.2023, 4, p. 763-798
Subject: Business project management | competitive intelligence | entrepreneurship management | innovation management | market knowledge | project management | stakeholder management | Projektmanagement | Project management | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Stakeholder | Management | Wissensmanagement | Knowledge management | Online-Handel | Online retailing | Wettbewerbsanalyse | Competitive analysis
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