Effort justification for fun activities? : the effect of location-based mobile coupons using games
Hee Jin Kim, Hayeon Song
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Hee Jin ; Song, Hayeon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-8
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| Subject: | Coupon | Effort justification | Game | Mobile coupon | Mobile marketing | Mobilkommunikation | Mobile communications | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Mobile Business | Mobile business | Mobile Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.102029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238343