eImage : elements and effects of positive organizational online identity

Steven Walczak, Dawn G. Gregg, Gary L. Borkan and Michael A. Erskine

Year of publication:	2014
Authors:	Walczak, Steven ; Gregg, Dawn G. ; Borkan, Gary L. ; Erskine, Michael A.
Published in:	Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 889-906
Subject:	Electronic Commerce \| E-commerce \| Website \| Firmenimage \| Corporate reputation \| Vertrauen \| Confidence \| Signalling

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