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Public Relations für Handelsunternehmen : Grundlagen, Strategien und Konzpetion eines integrierten Kommunikations-Managements
Sühling, Vera I., (1996)
Vorsprung durch Vielfalt : Diversity Management in der METRO Group
Halajian, Rouben, (2009)
Relationship correspondence : similarities and differences in business response to complimentary versus complaining consumers
Martin, Charles L., (1988)
Brooks Brothers, America's oldest clothing store
Mahoney, Tom, (1955)
J.C. Penney Company, a main street chain built on partnerships
Sears, Roebuck and Company, the world's biggest general store