Electronic marketing : integrating electronic resources into the marketing process
Joel Reedy ; Shauna Schullo
| Year of publication: |
2004 ; 2. ed.
|
|---|---|
| Authors: | Reedy, Joel ; Schullo, Shauna |
| Publisher: |
Mason, Ohio [u.a.] : Thomson, South-Western |
| Subject: | Marketing | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 570 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-17595-7 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004414282