Electronic word-of-mouth on social networking sites : cue validity and cue utilization perspectives
Yu-Hui Fang and Chia-Ying Li
| Year of publication: |
2016
|
|---|---|
| Authors: | Fang, Yu-Hui ; Li, Chia-Ying |
| Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 35.2016, 1, p. 35-50
|
| Subject: | Behavioral residues | cue validity | cue utilization | electronic word-of-mouth | social networking sites | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3233/HSM-150853 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011482101