Emergence of online shopping in India : shopping orientation segments
Kenneth C. Gehrt and Mahesh N. Rajan; G. Shainesh; David Czerwinski; Matthew O'Brien
| Year of publication: |
2012
|
|---|---|
| Authors: | Gehrt, Kenneth C. ; Rajan, Mahesh Natarajan ; Shainesh, G. ; Czerwinski, David ; O'Brien, Matthew |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 10, p. 742-758
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009663525