Emerging concepts in marketing
American Marketing Association. Ed. by William S. Decker
| Year of publication: |
1963
|
|---|---|
| Other Persons: | Decker, William S. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : AMA |
| Subject: | Absatz | Marktforschung | Marktpsychologie | Agrarmarkt | Marktwerbung | Vereinigte Staaten |
| Extent: | XXI, 537 S graph. Darst |
|---|---|
| Series: | Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill., ISSN 0569-6453, ZDB-ID 209635-3. - Vol. 1962 Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 16 |
| Conferences: | Winter Conference of the American Marketing Association ; (Pittsburgh) : 1962.12.27-29 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001450903