Emotional and rational motivations for customer loyalty in business-to-business professional services
Year of publication: |
2009
|
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Authors: | Čater, Barbara ; Čater, Tomaž |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 7/8, p. 1151-1169
|
Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Emotion | Motivation | Freie Berufe | Professional services |
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