Emotional connection and customer orientation as moderators in improving the customer satisfaction-behavioral intention link : a moderated moderation service model
Kwabena G. Boakye, Victor R. Prybutok, Wesley S. Randall and Kwame S. Ofori
| Year of publication: |
2023
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| Authors: | Boakye, Kwabena G. ; Prybutok, Victor R. ; Randall, Wesley S. ; Ofori, Kwame Simpe |
| Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 2575-6222, ZDB-ID 2159832-0. - Vol. 30.2023, 3, p. 153-167
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| Subject: | and behavioral intentions | customer orientation | emotional connection | moderated moderation | relationship satisfaction | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Emotion | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10686967.2023.2211285 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333431