Emotions as antecedents of participant sport consumption decisions : a model integrating emotive, self-based, and utilitarian evaluations
Joon-ho Kang; Richard P. Bagozzi; Jawang Oh
| Year of publication: |
2011
|
|---|---|
| Authors: | Kang, Joon Ho ; Bagozzi, Richard P. ; Oh, Jawang |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 25.2011, 4, p. 314-325
|
| Subject: | Sport | Sports | Konsum | Consumption | Entscheidung | Decision | Emotion | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297068