Empathy in action : a qualitative study of the intersections of design thinking and marketing

Nikola Drašković

Alternative title:	Empatija na djelu
Year of publication:	2024
Authors:	Drašković, Nikola
Published in:	Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 36.2024, 1, p. 83-98
Subject:	design thinking \| marketing approach \| customer focus \| qualitative study \| theory-practice gap \| Beziehungsmarketing \| Relationship marketing \| Qualitative Methode \| Qualitative method \| Emotion \| Design Thinking \| Design thinking \| Produktgestaltung \| Product design

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