Empirical analysis of consumer willingness to pay for smart phone attributes in multi-countries
Jong Seok Kim
| Year of publication: |
February 2017
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|---|---|
| Authors: | Kim, Jong Seok |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 21.2017, 2, p. 1750016-1-37
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| Subject: | Integrated hierarchical survey design (IHSD) | Kano model | willingness to pay | choice-based conjoint analysis | segmentation | marketing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Mobiltelefon | Mobile phone | Theorie | Theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919617500165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672087