Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Kusum L. Ailawadi; Eric T. Bradlow; Michaela Draganska; Vincent Nijs; Robert P. Rooderkerk ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Bradlow, Eric T. ; Draganska, Michaela ; Nijs, Vincent ; Rooderkerk, Robert P. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 273-285
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Handelsmarke | Store brand | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648798