Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries
| Year of publication: |
2010
|
|---|---|
| Authors: | Liu, Gordon ; Liston-Heyes, Catherine ; Ko, Wai-Wai |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 92.2010, 2, p. 195-210
|
| Publisher: |
Springer |
| Subject: | cause-related marketing | human resource management | corporate social responsibility | organisa- tional legitimacy | social alliance | stakeholder engagement | employee participation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008522393