Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
by Matthias Holzer, Verena Batt, and Manfred Bruhn
| Year of publication: |
2015
|
|---|---|
| Authors: | Holzer, Matthias ; Batt, Verena ; Bruhn, Manfred |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 3, p. 126-136
|
| Subject: | Quality of external communications | employees | brand behaviour | brand identification | scale development | Messung | Measurement | Markenimage | Brand image | Markenführung | Brand management | Interne Kommunikation | Internal communication | Arbeitskräfte | Workforce | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560964