Empowered involvement and word of mouth : an agenda for academic inquiry
Martin Oetting; Frank Jacob
| Year of publication: |
2007
|
|---|---|
| Authors: | Oetting, Martin ; Jacob, Frank |
| Publisher: |
Berlin : ESCP-EAP, Europ. School of Management |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Experiment | Virales Marketing | Viral marketing | Kunde | Interpersonale Kommunikation | Meinungsführer | Viral Marketing | Experimentelle Wirtschaftsforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 23 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | ESCP-EAP working paper. - Berlin : Europäische Wirtschaftshochschule, ISSN 1619-7658, ZDB-ID 2117342-4. - Vol. 28 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. Bl. 18 - 23 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003592952