Enabling supply chain segmentation through demand profiling
Janet Godsell; Thomas Diefenbach; Chris Clemmow; Denis Towill; Martin Christopher
| Year of publication: |
2011
|
|---|---|
| Authors: | Godsell, Janet ; Diefenbach, Thomas ; Clemmow, Chris ; Towill, Denis ; Christopher, Martin |
| Published in: |
International journal of physical distribution & logistics management : IJPD & LM. - Bingley : Emerald Publishing Limited, ISSN 0960-0035, ZDB-ID 184279-1. - Vol. 41.2011, 3, p. 296-314
|
| Subject: | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Lieferkette | Supply chain | Konsumgüterindustrie | Consumer goods industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009158872