Customer segmentation based on buying and returning behaviour
Klas Hjort, Björn Lantz and Dag Ericsson; John Gattorna
| Year of publication: |
2013
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|---|---|
| Authors: | Hjort, Klas ; Lantz, Björn ; Ericsson, Dag ; Gattorna, John |
| Published in: |
International journal of physical distribution & logistics management : IJPD & LM. - Bingley : Emerald Publishing Limited, ISSN 0960-0035, ZDB-ID 184279-1. - Vol. 43.2013, 10, p. 852-865
|
| Subject: | Strategy | E-commerce | Supply chain management | Buying behaviour | Customer segmentation | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204783